TVBlog
by Wayne Friedman, Staff Writer
Brand entertainment can be like walking in a haunted house-- at least to one late night talk show host. It can turn your stomach. Conan O'Brien says talking up a … Read the whole story
by Wayne Friedman
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
by Fern Siegel
Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, … Read the whole story
by Wayne Friedman
One of the biggest shows on broadcast television finished its spring edition pretty close to where it scored a year ago. NBC's "The Voice," … Read the whole story
by Karl Greenberg
To support its relationship with the award's ceremony, the automaker partnered with global filmmaker community MOFILM, which launched a submission platform to give a … Read the whole story
by Tyler Loechner
Even television advertising isn't immune to the pull of real-time ad tech. FourthWall Media, a Virginia-based TV ad solutions provider, has been awarded a … Read the whole story
by Karl Greenberg
Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Conan O'Brien is OK with product integration on his TBS talk show, but is very clear that such messages "simply don't work if they … Read the whole story
COMMENTARY
by Francie Gordon
The senior age group is now, for the first time, the largest in terms of percent of population in the U.S. And this age … Read the whole story
COMMENTARY
by Gary Holmes
ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Your Web series just got upgraded to a full, TV-length-episode series. A nice sign you are growing up, for sure. The Julia Stiles-starring YouTube … Read the whole story