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by Wayne Friedman
U.S. advertising spending in the first quarter of 2013 was virtually the same as a year ago -- with the better performers including cable … Read the whole story
by Erik Sass
If you thought Dr. Mehmet Oz couldn't possibly become more ubiquitous, think again. Hearst Corp. is working with the dashing medical superstar to create … Read the whole story
by Karl Greenberg
"We have been rethinking the brand for a few years, taking time to speak to buyers. One thing we stumbled on is a niche … Read the whole story
by Wayne Friedman
Global pay TV revenues [subscription fees and on-demand movies and TV episodes] will see growth of 3.2% for 2013 for almost 100 countries. A … Read the whole story
by Fern Siegel
News Corp. named Julie Henderson executive vice president, chief communications officer of 21st Century Fox. The company is the result of News Corp's division … Read the whole story
by Tanya Gazdik
Hampton Hotels is targeting Millennial travelers in a campaign that includes TV and social media. The 30-second spot captures the on-property Hampton experiences of … Read the whole story
by Wayne Friedman
ABC tried out one new series and a returning series on Sunday -- against a host of reruns. But it barely was able to … Read the whole story
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by Amy Corr
Brian Levy has been promoted to director, direct response sales, NBCUniversal Domestic Television Distribution. Read the whole story
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by Joe Mandese
In a finding that appears to support longstanding notions about television viewing, a review of recent academic research on "social TV" indicates it has … Read the whole story
by Karlene Lukovitz
The major success of Boston Market's St. Louis Style ribs obviously reflects America's love affair with a good rib at the right price. But … Read the whole story
by Aaron Baar
With the increasing popularity of mobile gaming (and the propensity of people to multitask with their smartphones and tablets while watching TV), it's surprising … Read the whole story
by Tyler Loechner
While it seems everyone has been saying that TV dollars will move online, and the addition of Nielsen Online Campaign Ratings (OCR) for online … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Emmy marketing is coming fast and furious these days. Everything, it seems, can get a crack at some nominations, if not awards. What's the … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Carol Jones, director of insights and intelligence marketing communications for Enterprise Holdings, started her career at the agencies before moving to the client side … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now that the NBA Finals -- one of TV's biggest sporting events -- have ended, networks can again count all the money they get … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
My son is a high schooler. Recently, he was given an assignment to read "Gulliver's Travels" by Jonathan Swift, which was originally published in … Read the whole story
COMMENTARY
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Season six began in hell -- well, actually, Don Draper was physically in Hawaii, lying on the beach next to his adoring, model-perfect, bikinied … Read the whole story