Advertiser Perceptions, which conducts an array of research about media buying trends, has released its annual study on the impact of upfront and NewFront presentations. Buyers didn't offer much in … Read the whole story
Ahead of what many are expecting to be a major reorganization at Microsoft, the software giant has announced plans to pull the plug on … Read the whole story
FremantleMedia North America has appointed Lee Rierson as COO. Rierson is tasked with overseeing production for a slate that includes "The X Factor" and … Read the whole story
Consumers are uncomfortable with new technologies, where a camera or a sensing device can observe them watching TV content. Forty-three percent of people would … Read the whole story
A new study reveals there are four distinct groups for those ages 18-34 -- from the "easygoing" to the "hardworking." The largest group, "Confident … Read the whole story
On one of the lowest TV viewing nights of the year -- July 4 -- only NBC stuck with original programming, with its expanded … Read the whole story
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram and Pinterest. The Facebook page tracks the two travelers, while touting the company's … Read the whole story
Shazam has received a major investment from a leading Latin American wireless company. The company claims over a user base of 350 million worldwide … Read the whole story
Under Armour is extending its largest-ever global campaign, "I Will", with a 60-second spot focusing on grassroots football. "Ready for August" also happened to … Read the whole story
The goal of The Maxxcom Collaborative, a forum in which 243 attendees shared ideas during lunch on June 13 at the Helen Mills Theater … Read the whole story
So I was watching a cable TV drama, and up came a DirecTV commercial. That's right. I was not fast-forwarding, merely lulled into remote … Read the whole story