What is Collective up to? In the ad business, trade campaigns frequently appear on phone kiosks and similar spaces on the streets of New York. But TV? With a rather … Read the whole story
Ahead of its quarterly earning report, Discovery Communications got a rare sell recommendation from a stock market analyst because of a too pricey valuations … Read the whole story
One of WWE's longtime big TV efforts, "SummerSlam," the major pay-per-view wrestling/entertainment TV show, will gain some heavy promotional/advertising push from PepsiCo's Doritos and … Read the whole story
CNBC.com's revamped home page is far cleaner and better capitalizes on visuals. Gone is what seemed like an endless list of indistinguishable headlines in … Read the whole story
The just-launched campaign involves, first, getting people to tweet #wantnewcar about why they need a new car, and then responding in real-time with tweets … Read the whole story
Ask yourself what News Corp and Walt Disney Co. are up to by not selling Hulu for the second time in two years. You … Read the whole story
"Glee" has always prided itself on keeping it real, with "ripped from the headlines" plots such as school shootings and transgender acceptance. But this … Read the whole story