TVBlog
by David Goetzl
This is not a new thesis. Credit would be given, but there is no memory of who promulgated it. So, so-and-so, hopefully will simply appreciate the appreciation here. The thought: … Read the whole story
by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
by Sarah Mahoney
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid … Read the whole story
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by David Goetzl
As Time Warner Cable and CBS continue to extend deadlines that could lead to lengthy station blackouts in large markets, darkness continues for stations … Read the whole story
by Wayne Friedman
Crown Media's Hallmark Channel and Hallmark Movie Channel advertising revenue grew at a low single-digit percentage in the second quarter. Advertising sales for the … Read the whole story
by David Goetzl
The National Association of Broadcasters reacted angrily Tuesday to a trade group's assertion that only 7% of U.S. TV homes get their signals solely … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia reported that revenues fell 11.9% from $47.9 million in the second quarter of 2012 to $42.2 million in the second … Read the whole story
by Wayne Friedman
With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this … Read the whole story
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by Amy Corr
A father and son have a great deal in common in "Pediatrician," a TV spot for Volkswagen Argentina. A check-up at the pediatrician’s office … Read the whole story
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by Amy Corr
O’Charley’s launched a TV campaign featuring a new spokesperson, revamped restaurants and a new dinner and dessert menu. Brock Roland is a man who … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
With all the talk about second screens and multiplatforms and the challenges ahead, it's a good time to reflect on where the television marketplace … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The CW continues to be profitable -- but not in the way you might think. Les Moonves, president and CEO of CBS Corp., said … Read the whole story