ABC Leads TV Rivals In Summer

With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this summer period.

From May 23 through July 28, ABC is pacing ahead -- No. 1 among 18-49 viewers, averaging a 1.56 rating (1.972 million). NBC and Univision tied for second place, at a 1.36 rating (1.716 million). Fox was next with a 1.16 rating (1.464 million), and CW was at a 0.27 rating (336,000).

CBS leads in total viewers at 5.395 million, followed by ABC with 5.073 million, NBC at 5.053 million, Univision with 3.438 million, Fox at 3.252 million and CW with 783,000.

Only Univision and CW gained versus a year ago in total viewers: CBS is down 1%; ABC, off 3%; NBC steeply losing 23%; Univision, up 1%, and CW 19% higher. NBC had some early high-rated programming from the London Summer Olympics a year ago, while CW benefited this year from a revamped new summer entry “Whose Line Is It Anyway?”

Brad Adgate, senior vice president and corporate research director of Horizon Media, says there are only five regularly scheduled shows that are averaging over 10 million total viewers -- NBC’s “The Voice,” whose fourth season ended in mid-June, the two airings of NBC’s “America’s Got Talent” and CBS’ “Under the Dome."



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