by Mark Walsh
Facebook on Monday announced partnering with OpenTable to allow users to make restaurant reservations through their mobile devices. Starting this week, U.S. users of … Read the whole story
by David Goetzl
Ford, Geico and Yum Brands will take on launch sponsor roles with Fox's new 24/7 cable network, Fox Sports 1. The network describes them … Read the whole story
by Gavin O'Malley
Completing a small deal with big implications, NBC News has acquired Stringwire, a start-up that develops real-time mobile video-sharing software. Stringwire was developed by … Read the whole story
by Sarah Mahoney
In its latest step on the comeback trail, the Gap is returning to its denim-and-chambray roots, wooing Millennials "Back to Blue" with the biggest … Read the whole story
by David Goetzl
Perry Sook, the CEO of station group Nexstar, says he expects CBS to land game-changing rates in its negotiations with Time Warner Cable that … Read the whole story
by Tanya Gazdik
Corona Extra and pop singer Marc Anthony are coming together for the U.S. leg of the multiple Grammy Award-winner's "Vivir Mi Vida" world tour. … Read the whole story
by Fern Siegel
Homes.com, an online real estate destination, has kicked off its first national TV ad campaign. The new 30-second spot airs on cable networks across … Read the whole story
by Wendy Davis
Viacom has resolved a text-spam lawsuit by agreeing to pay $3,000 to Tennessee resident Eric Mock, who alleged that the media company sent her … Read the whole story
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by Joe Mandese
Ad delivery and trafficking company DG Monday announced the sale of its TV ad distribution operations and a plan to refocus its remaining business … Read the whole story
by Tyler Loechner
Deep Root Analytics, a Republican analytics firm, has struck a partnership with FourthWall Media, a Virginia-based TV ad solutions provider. The partnership will provide … Read the whole story
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by Amy Corr
Michelle Wright has been promoted to vice president, east coast sales and brand champion for E!, Style, EsquireTV, and TV Without Pity. Wright is … Read the whole story
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by Amy Corr
A father and son bond over their love of JELL-O chocolate pudding in “Comb-Over,” a 30-second spot that launches yesterday. The son opens Pandora’s … Read the whole story
COMMENTARY
by Tim Hawthorne
Brand response TV advertising (BRTV) and social networking play particularly well together, due to the direct and highly proactive nature of each. BRTV's value … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Time Warner's fee dispute with CBS isn't doing much for either of those companies' reputations. But the fight over the amount of money that … Read the whole story
COMMENTARY
by Gary Holmes
There seems to be a consensus in polite society that "everyone" hates reality television, which, given the clear ratings to the contrary, is obviously … Read the whole story
COMMENTARY
by Joe Mandese
Filling in for TV Watch regular Wayne Friedman while he's on vacation today. Wayne and others have their own approaches to this column, but … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, AOL bought Adap.tv for $405 million. If the history of online video is any indication, then right now, in management meetings and … Read the whole story