Jack Wakshlag, Chief Research Officer at Turner Broadcasting, offered a spirited endorsement Wednesday for Nielsen's proposed $1.26 billion deal to acquire Arbitron. The matter is rather simple from his perspective: … Read the whole story
Perry will perform "Roar," her already-released single from the album (which is reportedly setting a singles sales record for Perry), from an undisclosed location … Read the whole story
Netflix continues its march to acquire big theatrical content exclusively for its streaming service -- now with a big multi-year deal with The Weinstein … Read the whole story
TV is still the most popular advertising tool for media buyers -- but at its lowest level in three years. Digital is now at … Read the whole story
A couple of TV brand names have seen consumer perception shifts in and around the CBS-Time Warner battle. While Time Warner and now CBS … Read the whole story
IHG's Holiday Inn brand is launching a multimillion campaign with the theme "Change Your View." TV combines the Holiday Inn brand's heritage with its … Read the whole story
CBS has turned to network stars in radio ads in its battle with TWC that has left the network off the air in New … Read the whole story
This martial arts expert keeps busy while getting his hair highlighted in “Karate,” the latest TV spot for Southern Comfort’s “Whatever’s Comfortable” campaign. I’m … Read the whole story
Macklemore and Ryan Lewis sound a horn in the forest and the hipsters come running in an ad for the MTV VMA Awards, airing … Read the whole story
Toshiba readies students for college. Foot Locker unlocks "Harden Soul." Let's launch! Read the whole story
Sometimes it seems as though there are as many minutes of ads on TV as there is actual content. This might prove to be … Read the whole story
Viewers are always in a hurry, so they want their programming in shorthand. Take sports. While big-time live football, baseball and basketball drive sports-targeted … Read the whole story
Cable news channels spark a lot of debate about their opinionated -- or, some would say, biased -- commentaries. Al Jazeera America has now … Read the whole story