Will "The Million Second Quiz" make NBC once again as proud as a peacock? Or will it be a big-budget bust that compromises the network just as the 2013-14 television … Read the whole story
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. The … Read the whole story
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story
Is traditional TV video-on-demand viewing about to become a big mover for TV networks? Nielsen says set-top box VOD is now available to 60% … Read the whole story
Talking candy. Teeth made of Skittles. A bank with a banana bread recipe. Let's launch! Read the whole story
RCN, the overbuilder that provides triple-play service in parts of the Northeast, looks to have faster Internet service than some of the country's largest … Read the whole story
In its latest bid to rival Twitter as a source of breaking news and real-time conversations, Facebook is giving select media outlets the ability … Read the whole story
There will be a major shift in one of the bigger TV shows when it comes to branded entertainment: Fox's "X-Factor" has struck deals … Read the whole story
ITV Studios has assembling an all-star cast of actors, including Jennifer Saunders of "Absolutely Fabulous," to fill one of the key roles in the … Read the whole story
Just when you thought all broadcast networks and stations might turn into cable networks and platforms in the near future, there was a somewhat … Read the whole story
The machinery that merchandises and amplifies the SB spot is now worth more than the spot itself. And that's why $3.7 million is a … Read the whole story
Bravo, Innovid and Fiat are teaming up to push a new interactive campaign in whch viewrers and online visitors to Bravo's site will be … Read the whole story