TVBlog
We have lately been led to believe that the oldest way of enjoying television isn't necessarily the most powerful -- one show at a time, as it is telecast, with … Read the whole story
Watching a video on a big living-room TV screen can be good news for streaming TV-video producers -- especially those video segments that are … Read the whole story
Online video company FilmOn X is asking U.S. District Court Judge Rosemary Collyer to reconsider her order prohibiting the company from streaming TV shows … Read the whole story
Strong viewer engagement with a TV program is closely correlated with the next-day ability to remember a TV commercial. This is a positive indicator … Read the whole story
The Bronx Bombers are landing at a new radio roost, with Wednesday's announcement that the New York Yankees have signed a 10-year deal with … Read the whole story
With the National Football League's regular season upon us, football fans have a new source to turn to for game highlights, thanks to an … Read the whole story
Estimates are that the ABC network, which closed upfront deal-making in late July, pulled CPMs in the 7% to 8% range. Disney also continues … Read the whole story
As mobile emerges as a key content channel for consumers, networks are racing to position themselves accordingly. CBS Interactive, for one, just expanded its … Read the whole story
Firstbank sticks with the quirky ads in its latest campaign, although it shifts its emphasis from “less stressful” to “faster,” when it comes to … Read the whole story
The National Advertising Division also urged Reckitt Benckiser to stop implying that Lysol spray kills 99.9% of germs on contact with soiled diapers. Read the whole story
- COMMENTARY
Jon Marks has had a long and successful career in media, starting out of college at Young and Rubicam, where he worked for industry … Read the whole story
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What can you do about TV blackouts? If you can't get your CBS station in New York City, how about watching a CBS affiliate … Read the whole story
- COMMENTARY
Ooyala's already a big player in video solutions for sports networks and leagues, but its new mosaic player turns up the heat a few … Read the whole story
