TVBlog
by Ed Martin
The ratings issues faced by "MSQ" will only intensify tonight as it goes up against early-season premieres of two popular returning shows on other networks -- ABC's flashy "Dancing with … Read the whole story
by Joe Mandese
Nielsen this morning unveiled its first-ever app created directly for consumers. The mobile app, dubbed "Nielsen TOPTEN," offers consumers direct access to the kinds … Read the whole story
by Wayne Friedman
ABC's "Dancing with the Stars" will be the first TV show to reveal viewers' real-time social data and conversations from Facebook. Linking up with … Read the whole story
by Wayne Friedman
This season, especially in the fall, Thursday nights will have even stronger competition from the NFL Network's "Thursday Night Football" series. The first game … Read the whole story
by Karlene Lukovitz
Absolut Vodka's just-launched global campaign offers new creative and media twists on its well-established strategy of linking the brand with art and contemporary culture. … Read the whole story
by Aaron Baar
Citi posits that even making a tween girl's concert fantasies come true can be less painful when using its "Thank You" rewards cards, which … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jon Marks has had a long and successful career in media, starting out of college at Young and Rubicam, where he worked for industry … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Walt Disney went bankrupt -- and came close a few other times -- before he finally got to build Disneyland in 1955. The obvious … Read the whole story
COMMENTARY
by Joe Mandese
If you want to understand how programmatic audience-buying is transforming the way television advertising is bought and sold, do not look to the litany … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
3MS (Making Media Make Sense) is an initiative that the IAB, the ANA and the 4As are leading -- an ambitious effort to create … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Native advertising that is poorly done will be ignored by consumers. But if editors apply the same standards to advertising that they apply to … Read the whole story