TVBlog
The ratings issues faced by "MSQ" will only intensify tonight as it goes up against early-season premieres of two popular returning shows on other networks -- ABC's flashy "Dancing with … Read the whole story
Nielsen this morning unveiled its first-ever app created directly for consumers. The mobile app, dubbed "Nielsen TOPTEN," offers consumers direct access to the kinds … Read the whole story
ABC's "Dancing with the Stars" will be the first TV show to reveal viewers' real-time social data and conversations from Facebook. Linking up with … Read the whole story
This season, especially in the fall, Thursday nights will have even stronger competition from the NFL Network's "Thursday Night Football" series. The first game … Read the whole story
Absolut Vodka's just-launched global campaign offers new creative and media twists on its well-established strategy of linking the brand with art and contemporary culture. … Read the whole story
Citi posits that even making a tween girl's concert fantasies come true can be less painful when using its "Thank You" rewards cards, which … Read the whole story
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Jon Marks has had a long and successful career in media, starting out of college at Young and Rubicam, where he worked for industry … Read the whole story
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Walt Disney went bankrupt -- and came close a few other times -- before he finally got to build Disneyland in 1955. The obvious … Read the whole story
COMMENTARYIf you want to understand how programmatic audience-buying is transforming the way television advertising is bought and sold, do not look to the litany … Read the whole story
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3MS (Making Media Make Sense) is an initiative that the IAB, the ANA and the 4As are leading -- an ambitious effort to create … Read the whole story
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Native advertising that is poorly done will be ignored by consumers. But if editors apply the same standards to advertising that they apply to … Read the whole story
