TVBlog
by Ed Martin
Has any network done as much as AMC this month to change long-held perceptions about how an American television series should be presented and how an established franchise can be … Read the whole story
by Joe Mandese
On the eve of Advertising Week, "advanced" TV advertising technology developer BlackArrow is unveiling a new advisory board comprised of advertising and TV industry … Read the whole story
by Wayne Friedman
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive … Read the whole story
by Wayne Friedman
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
by Wayne Friedman
On-demand TV services are seeing higher "binging" activity -- which Nielsen describes as watching more than three episodes a day. Among subscription video-on-demand (SVOD) … Read the whole story
by Aaron Baar
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of consumers worldwide say they trust word-of-mouth recommendations from their trusted friends and … Read the whole story
by Joe Mandese
In another bid to beef up its market intelligence, A&E Networks has announced a deal to license TV audience measurement data from Rentrak. The … Read the whole story
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by Gavin O'Malley
Supporting its aggressive content strategy, Hulu has scored a multi-year distribution deal with BBC Worldwide North America. Per the expanded partnership, Hulu is hoping … Read the whole story
by Wayne Friedman
With the TV season's start still a week away, Fox got some big news from its scary new drama "Sleepy Hollow." Posting a strong … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Unlike theatrical box office data, there isn't any uniform system where weekend results are released during the weekend, per day -- or more traditionally … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In 10 years, TV will be bought through audiences, not ratings. It's an inevitable fact, but one that is only delayed because the infrastructure … Read the whole story