TVBlog
by Ed Martin
Are limited-episode broadcast shows just a passing fancy? Are they ill-advised? Is it time for broadcast dramas to show more skin? These are just a few of the cliffhanger questions … Read the whole story
by Wayne Friedman
After one week of the new season, TV viewers are skewing slightly older for the broadcast networks versus a year ago. The median age … Read the whole story
by Wayne Friedman
Bravo's big food show "Top Chef" has signed up four major on-screen integrated sponsors for the show's 11th season. Toyota, Kraft Foods, Chase Sapphire … Read the whole story
by Joe Mandese
Long-time Nielsen executive Susan Whiting will retire as vice chair of the company at the end of the year. Whiting, whose career spanned 35 … Read the whole story
by Erik Sass
Nickelodeon is getting into the radio business -- or at least digital radio -- through a partnership with Clear Channel Media and Entertainment's iHeartRadio, … Read the whole story
by Karlene Lukovitz
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverage, has launched a "Kids vs. Pros Playground Throwdown" online game that lets … Read the whole story
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by Steve McClellan
Tough month for Barilla as ad body denies a claim that a competitor's ads contained misleading comparative statements. Meanwhile the company is still reeling … Read the whole story
COMMENTARY
by Kyle Lacy
The dual screen phenomenon - integrating mobile and social media into the TV viewing experience - is undeniable, and marketers must take advantage of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Cable TV shopping juggernaut QVC is jumping into social media and e-commerce feet first, with the launch of a new social network, toGather, which … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, … Read the whole story