Remember when daytime television was something to talk about? It wasn't so long ago that the broadcast networks offered compelling news and entertainment programming throughout the daytime hours that was … Read the whole story
Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story
Consumers' shifting content viewing habits continue to make strange bedfellows. On Thursday, AOL and set-top-box start-up Roku are expected to co-launch a news channel. … Read the whole story
Online video company Aereo "threatens the existence of the American broadcast industry as the nation has come to know it," the Media Institute says … Read the whole story
Viacom's cable TV advertising revenue was up 10%, both for worldwide and U.S. domestic activity. Worldwide and U.S. domestic affiliate fees climbed 6%. Overall, … Read the whole story
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnership that puts athletes and celebrities across MTV's platforms. Read the whole story
Oddly enough, I know a Hurricane Dennis, but it’s “Hurricane Doug” who takes center stage, out of nowhere, in an ad for Taco Bell’s … Read the whole story
No doubt giving more worries to those multichannel TV channel distributors, a new report says sports media rights will continue to steadily climb at … Read the whole story
The NBA is starting its holiday advertising early with a Christmas-themed spot called "Jingle Hoops." The ad promotes the NBA’s Special Edition Christmas Day … Read the whole story
NBCU Cable Group is now a full owner in the preschool network Sprout, buying out PBS and HIT Television Ventures. The 8-year-old Sprout, a … Read the whole story
The trailers, and videos combining clips and Subway promos, are among many elements in the campaign, which is timed to support Subway's current limited-time … Read the whole story
There are fewer voices left inside Nielsen Audio, the new radio audience measurement division created by the marketing and media research giant's acquisition of … Read the whole story
Digital video advertising still takes its key from traditional media players. This is especially true for digital independent advertising video players. Bill Day, president/chief … Read the whole story
Forced to watch some commercials, but allowed to fast-forward through others? That could be the future for all things video. Read the whole story
I live among prudes and pedants. After weeks of planning, my "One Night In Bangkok" theme for the little guy's second birthday party was … Read the whole story
Adap.tv has floated some interesting data about the power of football to draw consumers not only to TV, but to online sites too, and … Read the whole story