One week ago, my column "The Night That Twitter Changed Television" chronicled the excitement of watching "The Voice" the night before -- when NBC's red-hot competition show initiated a new … Read the whole story
Midsize TV group Gray Television, based in Atlanta, Ga., will get 16 stations from Hoak Media and Parker Broadcasting -- giving Gray 123 channels … Read the whole story
A+E Networks will air another major historical miniseries, "Bonnie & Clyde," this time as part of a three-network simulcast -- A&E, Lifetime and History … Read the whole story
The third November Tuesday flipped back to CBS taking over the top spot, narrowly beating NBC. CBS was at a Nielsen preliminary 2.5 rating/7 … Read the whole story
Four new network TV shows -- two dramas and two comedies -- scored high results when it came to their on-air promos bringing in … Read the whole story
The campaign includes a new spot running on sites like Hulu and ABC.com designed to drive parents to the new Web site. The ad … Read the whole story
In a new commercial, former heavyweight champ Mike Tyson rings the doorbell at an oversized suburban portal and presents a tidy little box - … Read the whole story
Holiday ads, basketballs and jingly balls. Let's launch! Read the whole story
Big sports gain a lot from TV networks -- mostly from broadcast networks. In 2011, the NFL signed deals with NBC, CBS, Fox and … Read the whole story
The world of asset identification can be a bit confusing. What exactly is asset identification? What are the different types? Why is it so … Read the whole story
Marketers now spend so much effort looking for any kernel of somewhat personal information --on the slight off chance of grabbing some possible return … Read the whole story
Full disclosure #1: I was late to the "Scandal" party. But am quickly catching up with this addicting, fast-paced ABC series that follows a … Read the whole story
Simon Jones, Ooyala's solutions marketing director, has come to the conclusion that the world of TV and the world of online video have already … Read the whole story