TVBlog
by Ed Martin
Say what you will about AMC's "The Walking Dead": When it concludes one of its half seasons, as it did last night, television suddenly feels very quiet. It's the kind … Read the whole story
by Wayne Friedman
Fresher TV commercials, as well as measurement of those ads, are coming to time-shifted viewing -- perhaps first to Comcast's video-on-demand service. As part … Read the whole story
by Gavin O'Malley
Sweet on Twitter, the entertainment business continues to test the network as a tool for marketing, measurement and even script adaptations. Blurring the lines … Read the whole story
by Wayne Friedman
TV broadcast networks offered up mostly lower-rated programming for Sunday, the last day of the long holiday weekend, with four of the five major … Read the whole story
by Erik Sass
As more online publishers embrace native advertising, big broadcast radio groups are also moving to increase their branded content offerings for advertisers. In the … Read the whole story
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by Amy Corr
It’s no secret that all the family fun and togetherness during the holidays can also invite some stress into your life. Netflix diffuses the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A good media plan can require hard work and sweat. But should everyone -- bosses, clients, vendors and consumers -- know what goes into … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
In a connected world, the idea of cable television--or the cable bill--may seem tough to justify. A new device, Tablo, lets consumers easily record … Read the whole story
COMMENTARY
by Colin Jeavons
Video marketing has evolved well beyond brands posting videos on YouTube and expecting results. Native advertising, social media, and semantic search technology have coalesced … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Early reports from key retailers suggest that Apple's redesign and upgrade of the iPad/Mini line will buy the company yet another holiday tablet win … Read the whole story