Say what you will about AMC's "The Walking Dead": When it concludes one of its half seasons, as it did last night, television suddenly feels very quiet. It's the kind … Read the whole story
Fresher TV commercials, as well as measurement of those ads, are coming to time-shifted viewing -- perhaps first to Comcast's video-on-demand service. As part … Read the whole story
Sweet on Twitter, the entertainment business continues to test the network as a tool for marketing, measurement and even script adaptations. Blurring the lines … Read the whole story
TV broadcast networks offered up mostly lower-rated programming for Sunday, the last day of the long holiday weekend, with four of the five major … Read the whole story
As more online publishers embrace native advertising, big broadcast radio groups are also moving to increase their branded content offerings for advertisers. In the … Read the whole story
It’s no secret that all the family fun and togetherness during the holidays can also invite some stress into your life. Netflix diffuses the … Read the whole story
A good media plan can require hard work and sweat. But should everyone -- bosses, clients, vendors and consumers -- know what goes into … Read the whole story
In a connected world, the idea of cable television--or the cable bill--may seem tough to justify. A new device, Tablo, lets consumers easily record … Read the whole story
Video marketing has evolved well beyond brands posting videos on YouTube and expecting results. Native advertising, social media, and semantic search technology have coalesced … Read the whole story
Early reports from key retailers suggest that Apple's redesign and upgrade of the iPad/Mini line will buy the company yet another holiday tablet win … Read the whole story