TVBlog
Why do we even care about the Golden Globes? Contrary to popular belief, there is no significant correlation between victories in the movie categories and wins at the Academy Awards. … Read the whole story
DirecTV is expecting its advertising sales to grow quickly over the next three to four years -- specifically due to rapidly expanding addressable advertising … Read the whole story
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. The partnership will integrate Nielsen Online Campaign Ratings into BrightRoll's console, providing … Read the whole story
Volkswagen launched a pair of ads featuring Johnny Conquest, a man whose mission is showing people that they deserve a better car. He does … Read the whole story
While traditional marketing is expected to keep its edge in 2014, new research shows that digital marketing efforts are right on its heels. Traditional … Read the whole story
The NBA launched a TV spot this week to mark the return of Kobe Bryant of The Los Angeles Lakers after an eight-month absence … Read the whole story
WestJet's Santa brightens the day of some travelers in a video that has been viewed almost 12 million times on YouTube since its launch … Read the whole story
ABC's "Good Morning America" continues its winning ways in the a.m. through the first 11 weeks of the season. Season-to-date, ABC's morning show has … Read the whole story
The campaign, "Idahoan on Your Table," aims to convey that the homemade taste of the brand's mashed potatoes comes from real ingredients grown by … Read the whole story
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This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have … Read the whole story
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In order to tap into the unlocked growth of programmatic video, ad networks need to reinvent themselves. No longer can they serve as a … Read the whole story
- COMMENTARY
Can TV advertisers still make the case that anything past three days of time-shifted viewing doesn't amount to much for their brands? Les Moonves, … Read the whole story
