TVBlog
The El Rey Network yesterday announced it has partnered with General Motors to integrate the automotive leader's vehicles in all of its original productions throughout 2014, beginning with the series … Read the whole story
At a time when the advertising and media industries appear to be obsessed with the rapid acceleration of online video, one of the media … Read the whole story
When this year is over, TV stations' mergers and acquisitions will have more than quadrupled in dollar value versus 2012. Through Nov. 30, there … Read the whole story
TV network executives will be happy to learn that homes with video-on-demand services continue to watch more of the commercials that run in TV … Read the whole story
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
Through the 12 weeks of the new season, now five broadcast networks -- NBC, Fox, CW, Telemundo, and Ion -- have witnessed higher viewership … Read the whole story
In a decision that appears to preserve the competitive status quo of the addressable TV advertising marketplace, a U.S. District Court judge dismissed a … Read the whole story
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The TV Of Tomorrow NYC conference is to cutting-edge media intellectual property what the CES is to electronics: standing on the cusp of new … Read the whole story
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As time-shifting and on-demand content have fragmented audiences, making it difficult to get viewership statistics using traditional measurement methods, justifying advertising spend becomes harder … Read the whole story
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The digital advertising industry has been slow to adopt suitable measurement for viewability, as old-school metrics like impressions and clicks hold onto their seat … Read the whole story
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To get the big TV dollars to shift to your pockets, it's increasingly a case of "If you can't beat 'em, (almost) join 'em." … Read the whole story
