TVBlog
by Ed Martin
We're a month away from the Super Bowl, and already I have identified the ad that I think will be the best of this year's bunch, simply because I can't … Read the whole story
by Wayne Friedman
If you're a proponent of TV Everywhere, put down your tablet and take a seat. It's not going anywhere. At least not yet, according … Read the whole story
by Steve McClellan
In an interview with CNBC, the Publicis Groupe CEO said advertisers held back ad dollars in the last quarter of 2013 to shore up … Read the whole story
by Wayne Friedman
With the NFL season concluding last Sunday, Fox posted its best results in its two-decade history. The afternoon "NFL on Fox" series pulled in … Read the whole story
by Wayne Friedman
Looking to give a boost to CW's new dramas -- and push a little binge watching -- CBS will be re-airing all episodes of … Read the whole story
by Laurie Sullivan
Companies in media, information, marketing and related technology sectors spent $88.6 billion to complete 1,394 mergers and acquisitions in 2013. The Publicis/Omnicom merger at … Read the whole story
by Karl Greenberg
The automaker, which has been deeply involved in designing Team U.S.A. bobsleds, is supporting its efforts with a major marketing push for the Winter … Read the whole story
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by Amy Corr
Don’t think of doing your taxes as stressful and arduous, but as a sweet trip down memory lane. TurboTax debuted a 90-second feel-good ad during … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The syndicated version of Katie Couric's talk show will be gone by the middle of 2014 -- after two years on the air. So … Read the whole story
COMMENTARY
by Jason George
TV has a problem: You're as likely to fast-forward through those paid ad spots as you are to skim-read this blog post, and that's … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Incite Media Labs measured 250,000 videos in 2013 to determine which ones really engaged viewers, and which ones just sat there. Surprisingly, Chevron topped … Read the whole story
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by Richard Whitman, Columnist
Well, all we can say is thank God this two-week agency holiday boondoggle is about to come to an end. And yes, we're a … Read the whole story