Following yesterday's column, here are five more shows that really made a difference in 2013 -- yet didn't show up on many (if any) best-of year-end lists. Every one of … Read the whole story
At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and … Read the whole story
Katie Burke, a marketing and PR executive who previously served as communications director of Governor Arnold Schwarzenegger's reelection campaign in California, has joined Nielsen … Read the whole story
LAS VEGAS -- This year's 4K TV announcements are all about content, production and distribution -- a shift from last year's many product introductions … Read the whole story
LAS VEGAS -- TV commercials for entertainment are finding more links to commerce. At the Consumer Electronics Show, movie Web site Fandango said its … Read the whole story
The limits of multiscreen ad measurement and the spread of ad-blocking technologies have been enough to keep a significant share of TV dollars offline. … Read the whole story
In a bid to boost viewer tune-in for network reality shows, TV networks are increasingly turning to sweepstakes to anchor their marketing efforts. These … Read the whole story
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report," will appear in a number of the brand's TV ads throughout 2014, … Read the whole story
The Consumer Electronics Show is the starter’s pistol for the video business, (or, rarely, the brick wall for bad ideas) and before I mix … Read the whole story
Most predictions for a new year have a built-in cheeriness, and so does the list from Unruly Media COO Sarah Wood, who is a … Read the whole story
You've developed a video strategy for your company. You have a list of video ideas. You're almost ready to start filming. At this point, … Read the whole story