The other day I broke a news story reporting that Google is now one of Madison Avenue's "Big 5." That's an old school Madison Avenue reference, for sure, and used … Read the whole story
Most TV viewers are not fully focused on the second screen when it comes to multitasking while watching traditional TV programs. More than three-quarters … Read the whole story
Liberty Media Corp. -- a major instigator in Charter Communications' takeover attempt of Time Warner -- finally weighed in on the unwanted offer. The … Read the whole story
Video ad technology provider TubeMogul on Thursday announced the launch of a real-time viewability reporting tool. Video viewability ratings are now available from TubeMogul's … Read the whole story
The effort, from BETC Paris, also includes a print and outdoor component, shot by Jacob Sutton. It shows men and women towering "above the … Read the whole story
Each of the videos shows him interviewing and playing one of five different fictional players representing the key skills of the complete college basketball … Read the whole story
Denny's is marking its 60th anniversary with a new TV campaign, new menu offerings and updated in-store merchandising that build on its existing "America's … Read the whole story
Global pay TV subscribers will grow 20% over the next five years -- with Internet Protocol TV-based operators seeing higher gains. The worldwide pay … Read the whole story
While the vast majority of the population watches some amount of TV everyday - often hours of it - mobile video is still at … Read the whole story
VOD beats the DVR as a viewer experience here. Complete show libraries are preset and loaded, so fans just click and play. Our nation … Read the whole story
Native advertising has come to the Super Bowl's TV marketing buildup. Buffalo Bills Hall of Famer Bruce Smith appeared on ESPN Wednesday to talk … Read the whole story
Targeting is the answer -- whatever the question is. While advertisers are generally pleased with the growth in online video advertising, many want more … Read the whole story
The leadership at Netflix is attempting to reassure stockholders that the company won't be hurt by the recent court decision gutting net neutrality rules. Read the whole story