by Laurie Sullivan
Super Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day … Read the whole story
by Wayne Friedman
TV Guide Magazine and CBS Interactive properties will be promoting each other's products. Selected TV Guide Magazine content will be featured in a new … Read the whole story
by Tyler Loechner
Motility Ads, a company that brands itself as a "mobile marketplace for app discovery," is expected to Tuesday announce ActivateTV, a technology that allows … Read the whole story
by Erik Sass
Univision is bringing Spanish-language programming to Canada, thanks to a licensing agreement that rebrands Corus Entertainment's Telelatino Network en Espanol as Univision Canada. The … Read the whole story
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by Wayne Friedman
Local TV news programs got some rare good news: Higher viewership in 2013. Late-night TV newscasts bring in the biggest number of viewers -- … Read the whole story
by Karlene Lukovitz
The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story
by Karlene Lukovitz
The brand will run nine new 30-second spots on the Fox network on Feb. 2 prior to the start of the game, before the … Read the whole story
by Aaron Baar
Although the timing is mostly coincidental, LifeLock this week is launching a new national campaign depicting how its services can allow people to have … Read the whole story
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by Amy Corr
GoDaddy released a teaser ad for the second of its Super Bowl spots, "Surprise." Actor John Turturro introduces an unknown woman who will use … Read the whole story
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by Amy Corr
Coca-Cola has released "Going All The Way,"a sweet ad that tells the story of Adrian, the smallest player on his high school football team … Read the whole story
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by Amy Corr
CarMax has created two versions of its Super Bowl ad, "Slow Clap." The in-game ad stars humans, while the online-only version of the ad … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
All TV/media companies take one step to the left. What's all this shifting of TV chairs? Broadcast networks becoming cable networks? Cable networks becoming … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
From my point of view as a consumer, apps have been lackadaisical when it comes to advertising. Sure, advertising for apps has existed, but … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The fun in the Twitterverse on an award night hinges on an interesting show to comment on. That was the trouble with the Grammys. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
What role does the Super Bowl play in the new age of television? Simply put, the Super Bowl is the last bastion of appointment … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Google spent $100 million to figure out that YouTube users didn't place a premium on television content. It took me one pilot to come … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
The Consumer Electronics Show in Las Vegas each January is always a trip - in more ways than one. My favorite stop is always … Read the whole story
COMMENTARY
by Skip Brand
Marketing is all about story telling, right? And luxury brands often have wonderful stories to tell, and beautiful content to convey those narratives. Historically, … Read the whole story