Coca-Cola's Super Bowl Ad Is Full Of Heart, Determination And Lambeau Field
- by Amy Corr @MediaPostOTL, January 28, 2014
Coca-Cola has released "Going All The Way," one of its two ads running during the big game. Running in the second quarter, the sweet ad tells the story of Adrian,
the smallest player on his high school football team, who tries desperately to excel on the field to little avail. That's until an opportunity of a lifetime appears during an important play, when
the football is practically dropped in his hands, with a clear path to the end zone. With House of Pain's "Jump Around" playing in the background, Adrian grabs the ball and runs like
Forrest Gump because he has a different goal in mind. Benchwarmer no more, Adrian reaches the end zone at Lambeau Field, home of the Green Bay Packers, and spikes the ball with joy. He celebrates his
victory by drinking a Coke given to him by a stadium groundskeeper. Sean Astin/Rudy should be in this ad. Fun fact: it's the actual groundskeeper of Lambeau Field in the spot. See it here. Coca-Cola is donating $50,000 to the BGCA Triple Play program once the spot reaches 10,000 shares
online. Wieden+Kennedy Portland created the ad, directed by Jake Scott and produced by RSA.advertisement
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