Are the original series produced by Netflix truly designed to be binge-watched -- that is, viewed like 13-hour movies rather than serialized programs -- or is that just the new … Read the whole story
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
The big midwest indie shop said it will use Rentrak instead of the "sample-based" measurement company it has been using. That would be Nielsen … Read the whole story
The arrival of Jimmy Fallon as host of "The Tonight Show" offered up some predictably good -- but not stellar -- results. The first … Read the whole story
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
The example given by market research firm TNS Global is VW's Super Bowl campaign centering on an ad depicting VW engineers in Germany getting … Read the whole story
Romeo Santos, the lone Latino in this year's campaign, is featured in a 30-second ad that shows him walking through the Bronx neighborhood in … Read the whole story
Foot Locker launched two TV ads this month, promoting both its Kids Foot Locker and Foot Locker brands. Read the whole story
Just days after Valentine's Day, Comcast and Time Warner Cable are still letting consumers, content providers and marketers bask in the red glow of … Read the whole story
If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the … Read the whole story
In a year of great Sunday night television programming, the evening of Feb. 9, 2014 stands out for the diversity and volume of its … Read the whole story
There aren't a lot of competitors in the space, but Believe Entertainment Group is proud that a quirky little game show hosted by Jay … Read the whole story
Once every four years, it arrives: the Year of Sports Video. A year when the Super Bowl, World Cup and the Olympics all fall … Read the whole story