by Joe Mandese
Advertisers paid an average of $510,000 per prime-time 30-second spot during NBC's coverage of the Winter Olympic Games from Sochi, Russia -- down more … Read the whole story
by Wayne Friedman
In five years, 40% of pay TV homes will have access to apps on their set-top boxes -- up from 10% last year. ABI … Read the whole story
by Tanya Gazdik
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to a recent study. Nearly a … Read the whole story
by Wayne Friedman
Liberty Media's fourth-quarter 2013 results showed revenue gains -- and positive results for its operating income. Revenue climbed 12% to $1.03 billion from $44 … Read the whole story
by Wendy Davis
Siding with actress Cindy Lee Garcia, a federal appellate court has ordered Google to remove the controversial 14-minute trailer for "Innocence of Muslims" from … Read the whole story
by Karl Greenberg
The campaign, which also dispenses with "No Artificial Ingredients" for a more ecumenical "Essential Costa Rica," serves as an umbrella that covers tourism and … Read the whole story
by Aaron Baar
"People who watch the Oscars want to be a part of the experience, and a Twitter party is a great way to do that," … Read the whole story
by Karlene Lukovitz
For the sequel, Travis Okulski of car blog Jalopnik.com -- one of the first video's most vocal doubters -- was lured to Charlotte, N.C., … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where are TV's next big hits coming from? Digital? Cable? Maybe local stations? Those hits may just be decent-performing forms of TV entertainment. In … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The new FreeWheel Monetization Report for Q4 2013 puts more flesh on those reports about the zooming trend toward longer videos with more commercials … Read the whole story
COMMENTARY
by Eddie DeGuia
Millennials - and younger ones in particular - are voracious content consumers across all media channels - television, online, games, apps and mobile. These … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
After some years of obscure movies being feted during the Academy Awards, TV executives should be happy about the slate of nominees up for … Read the whole story
COMMENTARY
by Tamara Knight
There is a lot to be learned about search engine marketing from live TV viewing. Savvy advertisers are integrating their TV efforts with matching … Read the whole story
COMMENTARY
by Mallory Russell
When the red carpet is rolled out in Hollywood this weekend, all eyes will be on the powerful films nominated for best picture. The … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile video is growing so fast it's slated to account for 69% of global mobile data traffic in the next four years, but many … Read the whole story