by Tyler Loechner
AOL's Adap.tv had already announced that the piping was in place for programmatic TV buying, but as of September 2013 their offering was still … Read the whole story
by Wayne Friedman
Longtime TV advertising trade group the Syndicated Network Television Association will stop operations in July. The 16-year-old group, which started in 1998, includes CBS … Read the whole story
by Steve Smith
The Academy Award ceremony produced at least one surprise last night -- a selfie posting that choked Twitter. Over 1.3 million retweets of a … Read the whole story
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by Wendy Davis
Google may restore a version of "Innocence of Muslims" to YouTube, provided it's been edited to exclude footage of actress Cindy Lee Garcia, a … Read the whole story
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by Thom Forbes
Perhaps the biggest surprise winner at the Oscars last night was the often-overlooked marketing stratagem of product placement. Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers a different type of promotion. It relies on personalizing the incentive through … Read the whole story
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by The Editor
The Sochi Olympic ad price data published in an article in the Feb. 28 edition of "Media Daily News" ("Silver Linings Olympic Pay Booked: … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV fortunes can change when least expected. And next season, Thursday night will get a big facelift -- with the first eight weeks featuring … Read the whole story
COMMENTARY
by Matt Cote
Advertising pundits tend to talk about television and online video as an either-or choice. In fact, it's much more productive to discuss them from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big live traditional TV programs continue to offer live-streaming. These include the NCAA Men's College Basketball tournament, the Super Bowl, the Grammys, and now … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
New research shows that voters' video consumption passed a tipping point last year, with live TV now falling behind recorded, online and device-based sources. … Read the whole story
by Erik Sass
Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
HOLLYWOOD -- Now there was a telling moment. On the red carpet at the Oscars, a network-broadcast celebration of movies, there was ABC host … Read the whole story
COMMENTARY
by Gary Holmes
By almost every measure, NBC had a successful Winter Olympics. Its average prime-time viewership -- 21.4 million people -- was less than for the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
One thing for sure is that there are no better cheerleaders for online video than its creators, but they do get plenty of assists … Read the whole story
COMMENTARY
by Stan Mack, Featured Contributor
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