CBS is starting up the selling of advertising via video-on-demand programming through "dynamic ad insertion" to marketers. Through dynamic ad insertion, TV commercials on … Read the whole story

Consumption of mobile video in the U.S. might best be described as wide but shallow. The number of people watching video on smartphones (ages … Read the whole story

Forget about upfronts or "NewFronts." Doing its part to break down media barriers, The Weather Company combined its TV and digital sales presentations on … Read the whole story

Traditional TV consumption rose ever so slightly when looking at live and time-shifted viewing. Young viewers still give a healthy portion of their viewing … Read the whole story

While the equivalence of watching a TV telecast and having a Twitter screen open on a second screen may be rough at best, Twitter … Read the whole story

"As a brand, we feel we have hit an enormous milestone, that our five million members makes us the biggest in the industry," Jamie … Read the whole story

American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story

When it comes to balancing priorities in their lives, women are confident about their style and lifestyle choices and think fleeting fads like diets … Read the whole story

Roku follows part of the Chromecast model with its new Streaming Stick. But these are all just transitional until personal devices talk more directly … Read the whole story