by Wayne Friedman
Viacom says it has signed a first-of-its-kind TV network deal with Tumblr, the microblogging platform and social networking Web site, in offering up co-branded … Read the whole story
by Joe Mandese
Jack Wakshlag, one of the network TV research chiefs with real street cred, announced he is retiring as chief research officer of Turner Broadcasting … Read the whole story
by Wayne Friedman
There are just about two months of the broadcast season remaining, and NBC -- with a major ratings boost from the Sochi Winter Olympics … Read the whole story
by Wayne Friedman
Over-the-air digital TV network Bounce TV, the African-American viewer-targeted channel, has made some senior advertising executive changes. Bounce now reaches over 70% of U.S. … Read the whole story
by Aaron Baar
A new television commercial breaking Wednesday shows Galaxy Pro users working and socializing alongside users of other popular products, including Apple's iPad, Windows tablets … Read the whole story
by Erik Sass
Sports video is a perennial favorite for advertisers trying to connect with male viewers, and this week brought several new content-sharing deals for major … Read the whole story
by Karlene Lukovitz
The spot shows three different scenarios in which male/female pairs -- office colleagues, college students and seniors -- exchange suggestive looks and then appear … Read the whole story
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by Tyler Loechner
Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research. Sims will oversee Viamedia's research departments. He will also … Read the whole story
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by Amy Corr
7UP launched "Light it Up," an ad featuring DJ Tiesto that's part of the #7 x 7UP campaign that features 7 electronic dance music … Read the whole story
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by Amy Corr
Deutsch LA has created a TV ad for a startup flower delivery service called TheBouqs.com as part of the agency's Side Project Project, where … Read the whole story
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by Amy Corr
Skittles has launched a series of ads that star a lovable pet cloud named Freddie, who releases Skittles when touched. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks in the future will take heart that some key TV viewing habits of the past will increasingly look to make a return … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Most have heard something about the various electronic wallets that are intended to change the ways we transact and - more recently - about … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Looking for a unique gift for that special techno-nerd content hog in your life? How about a dongle holder to house the Chromecast, Roku … Read the whole story
COMMENTARY
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It seems to be on every video buyer's mind, and we hear it often from clients eager to enter wisely into the mobile video … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
For years, tech companies have been striving to make highly sophisticated products that replicate or supplement the real world. But 3D-TVs have officially failed … Read the whole story
COMMENTARY
by Jim Yu
At the Winter Games, we saw a clear shift from marketing to storytelling as brands strove to inspire fans rather than inundate them with … Read the whole story
COMMENTARY
by Alison Hill, Columnist
Over the years, I've been asked by numerous entertainment clients to provide "advertising value equivalencies" (AVEs) for my agency's PR results. AVEs are what … Read the whole story