In what may be the first empirical view of the so-called "Olympic effect," a disproportionate share of Madison Avenue's media spending was allocated to … Read the whole story

Walt Disney Chairman/CEO Bob Iger wasted little time in choosing a successor to Disney-ABC TV and Disney Media Networks chief executive Anne Sweeney -- … Read the whole story

Screenvision, one of the nation's two dominant cinema advertising networks, is unveiling a new preshow package of entertainment and advertising, "Front & Center," with … Read the whole story

Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story

The new campaign introduces a family that includes a hamster dad, a human mom, an African-American grandfather, a Latin aunt, a French-speaking towheaded sister, … Read the whole story

The effort is backed by a new TV spot, "Trust," via Zambezi. The ad features TaylorMade spokes-golfers Sergio Garcia, Dustin Johnson, and Justin Day … Read the whole story

Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story