-
by Wayne Friedman
U.S. advertising spending barely inched up in 2013 over the previous year -- all due to the lack of big Olympic or political advertising … Read the whole story
by Aaron Baar
Glenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor … Read the whole story
by Wayne Friedman
Some good news for two traditional TV news platforms -- viewership rose in 2013 versus the year before. The combined three commercial broadcast evening … Read the whole story
by Wayne Friedman
Longtime Turner senior advertising executive Greg D'Alba is departing as head of advertising sales for CNN with Turner Entertainment advertising chief, Donna Speciale, taking … Read the whole story
-
by Tyler Loechner
Turn on Wednesday announced upgrades to its marketing platform, including the addition of mobile and video "Deal ID" partners. The company has tapped Google's … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
by Karl Greenberg
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayton Flyers vs. Stanford Cardinal game with a 30-second spot. The ad comprises … Read the whole story
by Gavin O'Malley
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story
by Tanya Gazdik
"The reaction has been incredible," Christina Lively, H&R Block director of brand strategy and integration, tells "Marketing Daily." "We set out to surprise and … Read the whole story
-
by Amy Corr
The latest TV spot for the Illinois Office of Tourism features the state's unofficial spokesman -- a miniature Abraham Lincoln -- being rendered speechless … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Social media and TV are good, but on-air promos are three times better -- especially for getting people to watch new shows. A new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In South Korea, the best noise on TV and video screens these days is one of slurping, chewing, and gnashing. Growing audiences there are … Read the whole story
COMMENTARY
by Lee Abrams
TV stations will likely be sitting around in 2020 wishing they had addressed the issues aggressively instead of hoping that "tweaks, critiques and another … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Local media is very similar to libraries. If someone dares even question asking both customers to leave a library an hour earlier to save … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is … Read the whole story