by Wayne Friedman
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
by Joe Mandese
In the first update so far this year from a major agency holding company, Dentsu Aegis' Carat unit has upgraded its outlook for the … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
by Tanya Gazdik
Century 21 is inviting YouTube visitors to fall in "puppy love" with their dream home. "It is a warm and endearing feeling from which … Read the whole story
by Wendy Davis
Actress Cindy Lee Garcia is asking a federal appellate court to hold Google in contempt for allegedly allowing the film "Innocence of Muslims" to … Read the whole story
by Aaron Baar
According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consumers are what the company calls "digital omnivores," meaning they own a tablet, … Read the whole story
by Karlene Lukovitz
Voiceovers set up the joke with statements like, "You will never guess who's loving Taco Bell's new A.M. Crunchwrap." Then men from various geographic … Read the whole story
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by Amy Corr
Taco Bell gives new meaning to 'afternoon delight.' A pet cloud dispenses Skittles. Let's launch! Read the whole story
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by Amy Corr
During March Madness, Audi launched "Dues," a 60-second spot promoting its 2015 Audi A3 sedan. Read the whole story
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by Amy Corr
Comcast launched "Whole New Day," a TV campaign to reflect the positive changes the company has made. The debut ad, "Reasons," stars comedian Jim … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. … Read the whole story
COMMENTARY
by Mike Welch
The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
As the media industry continues to expand and transform, some truisms are beginning to emerge. Some are golden oldies that continue to guide us. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to results from the AdReaction Report, Marketing in a Multi-screen World, from Millward Brown, a typical multiscreen user consumes 7 hours of screen … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Local media is very similar to libraries. If someone dares even question asking both customers to leave a library an hour earlier to save … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Has London really lost its creativity? Are agencies really out there just keeping clients happy -- and does that really stifle creativity? More to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Branded videos have been viewed more than 19 billion times since 2009, but last year was the first time the top 10 all had … Read the whole story