NEW! Comcast Promises Positive Changes With 'Whole New Day' Campaign

comcastComcast launched "Whole New Day," a TV campaign to reflect the positive changes the company has made. The debut ad, "Reasons," stars comedian Jim Gaffigan spending the day shadowing a Comcast tech. As the Comcast tech drives to his next appointment, Gaffigan grills him about Comcast's shady customer service of the past, finding it hard to believe the company has changed for the better. The technician describes a handful of new offerings, like two-hour service windows and night and weekend appointments. "Who am I going to bad-mouth at parties now?" ponders Gaffigan. "I guess my cousin. He's so pale." The ad, seen here, is running in Denver, San Francisco, Seattle, Portland, Boston, Pittsburgh, Richmond, Miami, Detroit, Memphis, Atlanta and Washington, DC markets. GSP New York created the ad.

advertisement

advertisement

Next story loading loading..