by Joe Mandese
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
by Wayne Friedman
Traditional TV advertising continues to make steady and small single-digit percentage gains, while digital TV video is sustaining its big double-digit rapid growth. TV … Read the whole story
by Erik Sass
NBCUniversal is partnering with Telemundo, an NBCU property, to deliver entertainment news content to the U.S. Hispanic audience through branded "Access Hollywood" segments on … Read the whole story
by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
by Wayne Friedman
Six of the biggest TV cable networks lost prime-time viewership in the first quarter of this year. USA, the biggest prime-time cable network, as … Read the whole story
by Gavin O'Malley
With the help of NBC Universal Television and New Media Distribution, Hulu is refreshing its library with all prior seasons of "The Mindy Project," … Read the whole story
by Tyler Loechner
AOL on Tuesday announced several leadership appointments within its AOL Platforms unit. The appointments come less than a week after the company announced ONE, … Read the whole story
by Karlene Lukovitz
The George ad, dubbed "Slam," shows the athlete flying by his opponents to make a slam-dunk, given accelerated momentum by a wave of blue … Read the whole story
by Karl Greenberg
"The investment in the status quo is massive," says Clive Sirkin, speaking in New York on Tuesday. "The world has changed and we have … Read the whole story
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by Tyler Loechner
Tremor Video on Wednesday announced the appointments of Christine Kubisztal and Kevin Blaine as directors of the company's Midwest and West Coast enterprise sales … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With respect to the new two-second viewability rule for online video, I have already seen many traditional two-second TV commercials. That's about the time … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the most recent week, 10 broadcast network shows -- and one cable show -- pulled in 10 million or more viewers. The one … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The streaming biz took another step today as Amazon announced its new Fire TV, a $99 set-top box. The price point matches Apple TV, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's purchase of SecondSync makes sense not just in tapping into social TV, but in understanding how people communicate with one another around shows … Read the whole story
COMMENTARY
by Val Brickates Kennedy
WCVB-TV Channel 5 has won the National Association of Broadcasters Education Foundation's "Service to the Community" Award for its efforts in assisting the Boston … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumers have high expectations for video quality, and they don't differentiate or make exceptions for the delivery mechanism, according to a slate of new … Read the whole story
COMMENTARY
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Pardonnez-moi, mes cheries. I come not to pile on GM at this painful moment of possible million-car recall -- but rather, to praise "Poolside." … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The media landscape has seen an explosion of viewing content possibilities. And media research, with the increasing amount of Big Data intelligence, has become … Read the whole story
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by Richard Whitman, Columnist
No -- unfortunately it's really happening, brought to you by A&E and starring the winners of the user-generated Super Bowl ad contest to create … Read the whole story