As I pored through the seemingly uniform expressions of disgust and outrage in columns and on blogs that followed Monday night's series finale of CBS' "How I Met Your Mother," … Read the whole story
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
Traditional TV advertising continues to make steady and small single-digit percentage gains, while digital TV video is sustaining its big double-digit rapid growth. TV … Read the whole story
NBCUniversal is partnering with Telemundo, an NBCU property, to deliver entertainment news content to the U.S. Hispanic audience through branded "Access Hollywood" segments on … Read the whole story
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
Six of the biggest TV cable networks lost prime-time viewership in the first quarter of this year. USA, the biggest prime-time cable network, as … Read the whole story
With the help of NBC Universal Television and New Media Distribution, Hulu is refreshing its library with all prior seasons of "The Mindy Project," … Read the whole story
AOL on Tuesday announced several leadership appointments within its AOL Platforms unit. The appointments come less than a week after the company announced ONE, … Read the whole story
The George ad, dubbed "Slam," shows the athlete flying by his opponents to make a slam-dunk, given accelerated momentum by a wave of blue … Read the whole story
"The investment in the status quo is massive," says Clive Sirkin, speaking in New York on Tuesday. "The world has changed and we have … Read the whole story
Tremor Video on Wednesday announced the appointments of Christine Kubisztal and Kevin Blaine as directors of the company's Midwest and West Coast enterprise sales … Read the whole story
With respect to the new two-second viewability rule for online video, I have already seen many traditional two-second TV commercials. That's about the time … Read the whole story
In the most recent week, 10 broadcast network shows -- and one cable show -- pulled in 10 million or more viewers. The one … Read the whole story
The streaming biz took another step today as Amazon announced its new Fire TV, a $99 set-top box. The price point matches Apple TV, … Read the whole story
Twitter's purchase of SecondSync makes sense not just in tapping into social TV, but in understanding how people communicate with one another around shows … Read the whole story
WCVB-TV Channel 5 has won the National Association of Broadcasters Education Foundation's "Service to the Community" Award for its efforts in assisting the Boston … Read the whole story
Consumers have high expectations for video quality, and they don't differentiate or make exceptions for the delivery mechanism, according to a slate of new … Read the whole story
Pardonnez-moi, mes cheries. I come not to pile on GM at this painful moment of possible million-car recall -- but rather, to praise "Poolside." … Read the whole story
The media landscape has seen an explosion of viewing content possibilities. And media research, with the increasing amount of Big Data intelligence, has become … Read the whole story
No -- unfortunately it's really happening, brought to you by A&E and starring the winners of the user-generated Super Bowl ad contest to create … Read the whole story