by Wayne Friedman
Major TV broadcasters are starting up a locally based interactive TV trial in three markets that will deliver enhanced content and advertising during local … Read the whole story
by Erik Sass
Entravision Communications, which already owns a number of Spanish-language TV and radio stations, is re-launching a multiplatform media brand, Todobebe, targeting Hispanic moms with … Read the whole story
by Gavin O'Malley
With the help of NBC Universal Television and New Media Distribution, Hulu is refreshing its library with all prior seasons of "The Mindy Project," … Read the whole story
by Wayne Friedman
Six of the biggest TV cable networks lost prime-time viewership in the first quarter of this year. USA, the biggest prime-time cable network, as … Read the whole story
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by Thom Forbes
Looking at the email Amazon users received yesterday announcing the new Fire TV device, there's little to distinguish it from, say, Apple TV, including … Read the whole story
by Wayne Friedman
Bolstering its digital TV-content efforts, Discovery Communications has started up a digital studio for TV series and content from Hollywood producers Brian Grazer and … Read the whole story
by Erik Sass
Amazon's Fire TV, a brand new product aimed at the over-the-top (OTT) TV market, already has a number of big content providers lined up, … Read the whole story
by Karlene Lukovitz
In the U.S., the 69-year-old ice cream brand continues to be strategically focused on helping its franchisees grow sales and profits (all U.S. stores … Read the whole story
by Karlene Lukovitz
Evian primed the social pump for this current entry in the now much-anticipated series of video ads, from BETC Paris, by posting a 23-second … Read the whole story
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by Amy Corr
The Ad Council, the U.S. Department of Health and Human Services and AdoptUSkids partnered to create an ad campaign to encourage adopting children from … Read the whole story
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by Amy Corr
If Ronald McDonald gives his seal of approval to a new breakfast menu, it must be delicious. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Amazon's Fire TV is formidable competition for an Apple TV that looks more outdated by the second. Apple now has to play catch up … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The streaming biz took another step today as Amazon announced its new Fire TV, a $99 set-top box. The price point matches Apple TV, … Read the whole story
COMMENTARY
by Joe Marchese
You probably took note of the Media Research Council (MRC) and IAB guidelines on viewability that were released earlier this week. Here's what you … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's Coke vs Pepsi -- and this time it's personal! Attention during the World Cup is at stake, but the big question is, do … Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story