• by Amy Corr , April 2, 2014

The Ad Council, the U.S. Department of Health and Human Services and AdoptUSkids partnered to create an ad campaign to encourage adopting children from the foster care system. Roughly 102,000 children are available for adoption, and 31,000 are between the ages of 11 and 17. "You don't have to be perfect to be a perfect parent," humorously illustrates that despite minor imperfections, adoptive parents can make a positive impact on children's lives. The first ad shows an adoptive father taking his son on a fun vacation, even though dad has a queasy stomach for rollercoasters, flying and boat rides. See it here. In "Teacher," a foster dad teaches his daughter how not to parallel park, garden and solve math problems. Watch it here. The final spot shows a foster mom embracing the outdoors with her son. She gets poison ivy and mistakes animal poop for an old rock, but the pair is having a great time. See it here. Each PSA directs viewers to AdoptUSKids.org. Kirshenbaum Bond Senecal + Partners created the pro bono campaign.