by Wayne Friedman
In somewhat of a surprise move, David Letterman will leave his late-night CBS show next year -- one he has hosted for the last … Read the whole story
by Laurie Sullivan
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
by Wayne Friedman
More TV network launches are coming -- thanks to the still evolving TV platform of local TV digital multicast signals. Bounce TV -- a … Read the whole story
by Wendy Davis
Digital rights advocates, the American Cable Association, Dish Networks and a coalition of law professors are among a broad array of outside groups that … Read the whole story
by Wayne Friedman
For those over-the-top streaming device hopefuls like Amazon Fire TV, Apple TV and Chromecast, here's some promising news: A sharply increasing number of consumers … Read the whole story
by Steve McClellan
Comic Jim Gaffigan is skeptical at first about improved customer service in new ads for Comcast from Goodby's New York Office. But he comes … Read the whole story
by Wayne Friedman
Madison Square Garden has sold a majority of its ownership in Fuse, its cable music network, to SiTVMedia, the parent of NUVOtv. For the … Read the whole story
by Sarah Mahoney
The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story
by Erik Sass
Conde Nast is serious about this whole video thing. The high-end magazine publisher unveiled a new digital video channel for "Allure" and revealed plans … Read the whole story
by Tanya Gazdik
"Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story
by Karlene Lukovitz
All elements of the campaign are keyed to the concept of couples enjoying simple pleasures during "date nights," and conveying that Breyers Gelato Indulgences … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Voice-controlled devices seem like a good idea when you need to concentrate on other things -- like driving a car. But how much talking … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Verizon FiOS can now fill all your TV desires -- and then some: Its set-top-box DVR can now record 12 shows at the same … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
COMMENTARY
by Chris Smith
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's Coke vs Pepsi -- and this time it's personal! Attention during the World Cup is at stake, but the big question is, do … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Apparently I've just answered a question nobody asked: Is it possible to be swayed by a food/beverage campaign if the product it promotes has … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to new study results from Pew Research Internet Center, not only is there a gap between young and old in terms of Internet … Read the whole story