TVBlog
by Ed Martin
Seconds after CBS made the announcement last Thursday that David Letterman will be retiring in 2015, reporters and critics who cover television were madly tweeting their thoughts about who should … Read the whole story
by Joe Mandese
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
-
by Wayne Friedman
Dollar volume for broadcast TV and radio station mergers and acquisitions climbed nearly 40% in the first quarter of 2014 versus the same time … Read the whole story
by Luke Paul Mandese
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
-
by Wayne Friedman
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser … Read the whole story
-
by Erik Sass
Hearst TV has adopted Anvato's technology for digital ad insertion technology in live streaming video at over 20 of its local TV stations, the … Read the whole story
by Karlene Lukovitz
The launch campaign for Wheat Thins Popped includes a humorous TV spot and a brand endorsement deal with TV personality Kelly Osbourne. The spot … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Days after Amazon's Fire TV launch, leaked documents show what Google's "Android TV" will include. Search, cross-screen seamless experience and recommendations will be key … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google already has several back doors into the consumer's living room through television, but the next one will give it a clean line of … Read the whole story
by Catharine P. Taylor
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Big announcements from JCDecaux and Amscreen today -- but when their scalable, nationwide screens begin taking larger, six poster digital adverts, will brands actually … Read the whole story
COMMENTARY
by Mallory Russell
Every year, we see new creative trends emerge. In 2014, viewers have made it clear that they want as many tear-jerking videos as brands … Read the whole story