by Wayne Friedman
Just one day after the president of National Geographic Channels said he would resign, now the TV group is replacing its chief executive officer. … Read the whole story
by Wayne Friedman
Another busy Sunday night on TV had HBO's "Game of Thrones" scoring another big viewing number, coupled with lower general overall broadcast network programming … Read the whole story
by Karlene Lukovitz
"Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks," said CMO Russell Weiner. "Not every risk … Read the whole story
by Mark Walsh
For the first quarter, Yahoo is expected to again show roughly flat growth. Wall Street analysts, on average, project the Web giant will report … Read the whole story
by Karlene Lukovitz
In the first TV/digital spot (viewable on YouTube), which appears to spoof old porn videos, an animated candy bar "nurse" suggestively tells an animated … Read the whole story
by Tanya Gazdik
Miller High Life is focusing on the "haves" and not the "have nots" of a non-monetary type in a campaign that asserts that richness … Read the whole story
-
by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 and 2013 year-end financial results. Per a release, the company recorded $614,216 in … Read the whole story
by Karl Greenberg
A new regional campaign for Cherry Hill, N.J.-based Kennedy Health Alliance, a network of Garden State health care facilities, is trying a focus on … Read the whole story
-
by Amy Corr
StubHub's Ticket Oak is back in a new TV campaign targeting music lovers and frequent concertgoers. Ticket Oak is rich with leaves, which in … Read the whole story
COMMENTARY
by
In one of the least expected openings in "Mad Men" history, "Time Zones" begins with Freddy Rumsen addressing us directly. Of all the gin … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Earlier this week I attended the Festival of Media Global in Rome, Italy, where I chaired all the sessions in a conference room aptly … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
David Miller, VP of product management at Invision, told Beet.TV that baby steps are still needed when it comes to programmatic TV, as it's … Read the whole story
COMMENTARY
by Val Brickates Kennedy
WCVB is planning marathon coverage of the first anniversary of the 2013 Boston Marathon bombings on April 15. As part of its extensive coverage, … Read the whole story
COMMENTARY
by Paul Bremer
One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention … Read the whole story