TVBlog
When it comes to incorporating real life drama into its story lines and putting a message across without interrupting the scripted drama at hand, no soap opera comes close to … Read the whole story
TV producers better ramp up TV show production -- otherwise we'll have apathetic binge-viewing TV consumers, according to a new study. Binge viewing is … Read the whole story
Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more … Read the whole story
Higher winter Olympic TV advertising, retransmission fees and political advertising boosted Graham Holdings' Post-Newsweek TV stations in the first quarter. Revenues grew 24% to … Read the whole story
The message: baseball is as much about creating fond family memories as it is about winning and losing. ZapBoomBang produced the spots to get … Read the whole story
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
Samsung, which has winningly used Miami Heat forward LeBron James in its television commercials to provide a glimpse of the basketball star's life, is … Read the whole story
"It celebrates the moments that make our life just that little bit simpler and more magical," says Christina Smedley, vice president of global brand … Read the whole story
- COMMENTARY
In the current upfront, TVGN, the former TV Guide Network, now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, … Read the whole story
- COMMENTARY
Many marketers now consider online video nearly on par with TV. In fact, many believe original digital video will become as vital to their … Read the whole story
- COMMENTARY
As excitement-frenzy in many places-starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands … Read the whole story
- COMMENTARY
Twitter needs to produce some better figures the next time it reports quarterly income and outgoings. So it's interesting to see it take a … Read the whole story
- COMMENTARY
I know I'm supposed to revert into bitchy-media-scold mode whenever The New York Times comes up in casual conversation, but I can't. I like … Read the whole story
- COMMENTARY
They say that imitation is the sincerest form of flattery. In branded video, mockery is similarly flattery, and something that brands should not only … Read the whole story
