In this era of media super-saturation it is almost impossible not to hear something potentially combustible about someone or something. But I have to admit I was struck by the … Read the whole story
Discovery Communications' U.S. advertising revenues moved up by mid-single percentage increases during the first quarter with international ad business up by big double-digit gains. … Read the whole story
Major revenue gains for Super Bowl, Winter Olympics and retransmission fees -- as well as revenue from new station acquisitions made in 2013 -- … Read the whole story
DirecTV, in the middle of possible merger talks, scored some middling first-quarter financial results but a higher stock price on Monday. Revenue saw an … Read the whole story
One of the highest-rated TV programming series in the U.S. -- the Olympics -- will continue to be aired on NBCUniversal TV networks and … Read the whole story
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
In an otherwise stellar financial quarter performance, Walt Disney says advertising revenues at both ABC Television Network and ESPN declined in its fiscal second … Read the whole story
The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There … Read the whole story
A last-minute dinner party or event has you in a tizzy because you forgot the wine? The mobile app Drizly enables consumers to order … Read the whole story
"We sell very commoditized products, which consumers can easily find in many stores nearby," says Julie Lyle, CMO of the retailer. "So the point … Read the whole story
A billboard that filters the air. A book that filters water. Let's launch! Read the whole story
Called "Monolith," this was one heavy-handed, overwrought episode, written by Erin Levy. Heavy on M's (the moon, Mona, Mona Lisa, The Mets) big lunar … Read the whole story
Tesla, the upscale all-electric car brand, sells its cars directly to the public. It doesn't have an independent dealership system as part of its … Read the whole story
Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. Marketers must recognize that … Read the whole story
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both … Read the whole story
McDonald's, the perennial emblem of global fast food giants, has come to a crossroads. After decades of dominating the industry, the brand has found … Read the whole story
Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story