Upfront week officially begins this morning with NBC's deluxe presentation of its 2014-15 schedule at New York City's Javits Center. What is the point of the traditional upfront week, with … Read the whole story
Looking to build on its winning season among key viewers -- even without the high-rated Sochi Olympics -- NBC will make its rookie show … Read the whole story
Now almost two years removed from its top spot as the highest-rated TV broadcast network among key advertising viewer groups, Fox will shake up … Read the whole story
And while it's on the rise, video viewing on a multimedia device accounts for only an hour and 12 minutes per month, per Nielsen's … Read the whole story
Despite declining demand, new research suggests that tablets have cemented their status as essential consumer gadgets to become highly portable, always-on entertainment hubs. According … Read the whole story
National advertisers' spending on local media will grow at a faster rate than spending by local marketers in the coming years. BIA/Kelsey expects local … Read the whole story
App advertising and analytics provider Flurry on Monday announced a new SDK to help mobile app publishers serve video ads. The new SDK enables … Read the whole story
Two of the four TV spots feature point guard Kyrie Irving, who is on the U.S.A. team and also plays for the Cleveland Cavaliers. … Read the whole story
Network sellers and buyers are gearing up for a big battle this upfront. But who will be the real leader? CBS says it is. … Read the whole story
More than a hundred upfront, newfront, outfront and every-which-way-front presentations culminate this week as the major broadcast and cable networks unveil their 2014-15 programming … Read the whole story
CBS CEO Les Moonves says the cost of next year's prime-time schedule is lower than the current year's schedule. CBS must be doing something … Read the whole story
TV can't adapt. Digital will inherit the earth. That was the thinking in 2010. Digital had successfully overcome one giant industry - print - … Read the whole story
Local print is clearly in decline, and local television stations will last only as long as a government handout allows -- so could Sky's … Read the whole story
Did you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million … Read the whole story