TVBlog
by Ed Martin
For more than a decade, the final days of the "traditional" broadcast television season -- as well as the final few days of the all-important May sweeps -- have been … Read the whole story
by Wayne Friedman
An explosion of marketers' messaging from TV, radio and online platforms doesn't necessarily mean they receive full -- or even half of -- consumers' … Read the whole story
by Wayne Friedman
A recent Federal Communications Commission study says the average expanded basic TV package grew 5.1% to $64.41 for the 12 months ending January 1, … Read the whole story
by Steve McClellan
The agency and several partners, including author Steven Kotler, are developing the bestselling book into several pieces of content for TV, film and digital. … Read the whole story
by Larissa Faw
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
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by Tyler Loechner
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
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by Amy Corr
Heineken Netherlands is a sponsor of the Netherlands national football team and very proud of its Dutch heritage. A 60-second ad celebrates the country's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stations and distributors want more say in program decision-making, and are being outspoken about it. Peter Liguori, chief executive officer of Tribune, says he's … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
When it comes to publishers, some may think of The New York Times as the father of native content. Meredith Kopit Levien, EVP of … Read the whole story
COMMENTARY
by Peter Prodromou
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story

COMMENTARY
by Mark Walsh
Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that … Read the whole story