TVBlog
by Ed Martin
Countless critics have already filled their columns with praise for "Waterloo," the midseason finale of AMC's "Mad Men" and an episode so rich with plot, character advancement and remarkable dialogue … Read the whole story
by Wayne Friedman
More major Nielsen TV markets will see their respective sample sizes grow over the next two years. Overall, sample sizes for fifteen of Nielsen's … Read the whole story
by Wayne Friedman
Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story
by Wayne Friedman
The value of TV is declining in some areas. For example, the "perceived value" of free, ad-supported Web sites that air TV shows is … Read the whole story
by Wayne Friedman
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story
by Tyler Loechner
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of David Cooperstein as chief marketing officer. He was previously vice president, practice leader … Read the whole story
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by Amy Corr
The mountain man is a new character for Coors Light Canada. Although the 60-second online spot can't guarantee that drinking Coors Light and embracing … Read the whole story
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by Amy Corr
Mini-Abe is back as the pint-sized brand ambassador for the Illinois Office of Tourism. And this time, he's a man after my own heart... … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing -- what else? -- a big new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Watch a commercial for a show -- and then click on that ad to watch it? Sounds easy enough -- actually, pretty obvious. Peel, … Read the whole story
COMMENTARY
by Ben Chodor
At the NewFronts earlier this May, we saw many media companies show off their best new online video offerings. The media industry knows that … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadia. This World Cup is going to be the first major sporting spectacle … Read the whole story
COMMENTARY
by Joe Marchese
One thing's always bugged me the most in industry conversations about digital ad fraud. I mean, yes, finally, we're having those conversations, and that's … Read the whole story