Coors Light Canada Introduces New Mountain Man Spokesman

by Amy Corr @MediaPostOTL, May 28, 2014

When you drink a Coors Light, you are essentially saying yes to adventure, or that mountain man wearing a talking-bear hat. The mountain man is a new character for Coors Light Canada, and it's hard not to look at a man whose hat does all the talking for him. The 60-second online spot can't guarantee that drinking Coors Light and embracing adventure will result in waking up on a beach, having a paint fight, wearing sumo wrestler costumes or wearing metal or furry handcuffs, but it can guarantee you'll have a better story to share with your friends compared to saying no to fun and excitement. See the ad here, created by Leo Burnett Toronto, directed by The Perlorian Brothers and edited by Marc Langley.

ad campaign, beer, creative, tv

Next story loading