TVBlog
by Ed Martin
Critics are reviewing it, and TNT is promoting it -- but given the resume of its executive producer it is somewhat surprising that the premiere of TNT's new legal drama … Read the whole story
by Wayne Friedman
The best on-air campaigns for TV program promotions aren't always with the TV broadcast networks -- and don't always have to have the most … Read the whole story
by Wayne Friedman
With soccer's World Cup just days away from starting in Brazil, a new study notes that U.S. TV advertising dollars continue to grow with … Read the whole story
by Karl Greenberg
The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born … Read the whole story
by Wayne Friedman
ABC easily won the first Thursday in June, thanks to the first game of the NBA Finals -- with early viewer results slightly higher … Read the whole story
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by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), on Monday announced it has added Nielsen Online Campaign Ratings (OCR) to its video advertising product. Nielsen … Read the whole story
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by Tyler Loechner
Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecimal. Additionally, the company has announced the launch of a tool meant to … Read the whole story
by Karl Greenberg
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily that #Xgamesflattrack has garnered 200% more social engagement than the same pre-event tease … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A combined Comcast and Time Warner, hitherto mere CRM bad boys who overcharged for inferior service, would now control one-third of the Internet in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Gee, what a shock to one's traditional upfront sensibility. After the digital-heavy "newfronts" and other pre-season "upfront" meetings, where are we now in talking … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix singled out Verizon specifically for the slow delivery of Netflix's programming. Verizon viewers waiting for a bit of content to load saw this … Read the whole story
by Joe Mandese
A key objective of any global marketer is to "own" -- or become the brand most universally associated with -- the primary benefit of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The World Cup won't be just a streaming event. It may be the stream caused by the perfect storm of increased mobile use, growing … Read the whole story
COMMENTARY
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YouTube plays a critical role in many digital content strategies, but the video site and platform has disadvantages that publishers need to consider. Although … Read the whole story