TVBlog
by Ed Martin
In terms of original series, pay-cable giant HBO seemed to be drifting a bit after a golden period in which its schedule included "The Sopranos," "Sex and the City," "Six … Read the whole story
by Wayne Friedman
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
by Wayne Friedman
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter … Read the whole story
by Tyler Loechner
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack foods, is taking a programmatic approach to video advertising via a partnership with … Read the whole story
by Fern Siegel
Rovio Entertainment and Hasbro are partnering for "Angry Birds Transformers," a mobile game that will also spawn a consumer goods and product line on … Read the whole story
by Aaron Baar
The New York Lottery is targeting Millennials with a campaign that posits how a small decision can have a major life impact. The effort, … Read the whole story
COMMENTARY
by Sean Cunningham
When you watch -- or buy advertising -- in a "TV online" site, you know what you're getting. Online TV, on the other hand, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With TV stations and cable/satellite/telco operators crying about being in the poorhouse these days, who is actually going out of business? Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There’s hardly a time I see the 11 o’clock news on WPVI, the ABC-owned station in the Philadelphia area, over a TV set. Mostly, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
"With all that has gone on this year and the end of last year, there's chum in the water for sure now," says Rajeev … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new consumer research from Leichtman Research Group, (LRG), 49% of all US households have at least one television set connected to the … Read the whole story
COMMENTARY
by Mallory Russell
This year's World Cup has seen a huge number of campaigns featuring celebrities. Of the more than World Cup 50 campaigns analyzed by Visible … Read the whole story