Yet another basic cable network enters the original scripted programming arena tonight with the premiere of "The Divide" on WE TV. This eight-episode series, which could return for future seasons, … Read the whole story
ABC had a more consistent 2013-2014 season in terms of viewership than other networks, as well as some growth when it comes to long-term … Read the whole story
Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
Making good on its effort to re-brand, NBCUniversal's Oxygen network will look to refocus its efforts on young female viewers. The new logo and … Read the whole story
Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story
Room for more TV awards? Forty percent more dramas and 60% percent more comedies were submitted to the Television Academy for Emmys this year. … Read the whole story
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for … Read the whole story
Programmatic TV buying - the term pops up everywhere and the reactions to it are decidedly mixed. Bathed in spectral light, it's received with … Read the whole story
In a big surprise to many, LeBron James is going home to Cleveland and the Cleveland Cavaliers. What won't be surprising is that the … Read the whole story
Who in the distribution world will enjoy the coveted, lucrative perch below content's majesty? One would have imagined that pay TV operators - now … Read the whole story