Tonight at 9 p.m. ET Syfy will premiere the most eagerly anticipated movie sequel of the year, "Sharknado 2: The Second One." The Syfy marketing, promotion and publicity machines have … Read the whole story
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. … Read the whole story
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
Through 10 months of the TV syndication season, top game, court and talk shows have generally improved their overall viewership results versus the same … Read the whole story
According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox … Read the whole story
The global average forecast is based on nation-by-nation weighted spend reported from ad agencies, media monitoring companies, analysts, Warc's own team and other industry … Read the whole story
Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z and Rihanna as well as a six-part series chronicling the brand's search for … Read the whole story
Aereo suspended its online streaming service days after the Supreme Court ruled against the company. But to the obvious chagrin of broadcasters, the Barry … Read the whole story
I've used some version of the "It's The Data, Stupid" line at least a half dozen times in the past year to make the … Read the whole story
Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did! Read the whole story
People correctly admire Netflix for apologizing in 2011 for its horrible decision to split the business into two and raise prices. But a full … Read the whole story
Shake things up at your next client meeting. White Castle account in review. WWJZD? What would Jordan Zimmerman do? Group M enters publishing world. … Read the whole story