TVBlog
Critics, bloggers and advertisers have been fully immersed in the dozens of new series set to debut this fall on the broadcast networks and the many new series on broadcast … Read the whole story
E.W. Scripps and Journal Communications, publisher of the 'Milwaukee Journal-Sentinel,' announced plans for twin spinoffs and mergers, consolidating their broadcast properties and newspapers in … Read the whole story
Discovery Communications, which posted big double-digit advertising gains for its second-quarter earnings period, had a modest upfront advertising season. Discovery had stellar results for … Read the whole story
Crown Media Holdings -- the parent company of Hallmark Channel and Hallmark Movies & Mysteries -- posted a 10% improvement in advertising revenues in … Read the whole story
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster has been fashionable for a quarter of a century. And the brand has … Read the whole story
The nonprofit has focused on teaching people about the improved health that comes from eating well, exercising, learning CPR and preventative checkups. But with … Read the whole story
The World Cup Final had 32.1 million tweets sent during the match between Germany and Argentina. This massive online chatter illustrates a new level … Read the whole story
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The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and … Read the whole story
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Given the uproar over that overly aggressive Comcast customer service representative phone call a couple of weeks ago, you may wonder whether other media … Read the whole story
COMMENTARYA new report from Needham & Co. argues that digital video, driven by viewing on mobile devices, has so far helped the traditional TV … Read the whole story
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German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy … Read the whole story
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Apple ads work best when they follow the brand's traditional spot principle: show, don't sell. Its latest spot for Mac Air adds a pitchy … Read the whole story
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TomTom's ad for a GPS cardio monitor for runners, featuring model Alexandria Morgan as she runs down the beach in a strapless bra, was … Read the whole story
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Since I emigrated from Mexico City in 1997, I have lived in the United States. I made the United States my home; I became … Read the whole story
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If we all had the same brand equity that Apple or Nike has then our marketing lives would be so much easier. Sadly, many … Read the whole story
